Hi! I'm Kelly.
I believe good communication solves problems and data tells stories.
Professionally, I work as the growth marketing lead for a technology company out of Detroit called Autobooks. We provide financial institutions with the digital banking tools their small business and nonprofit customers are missing. In my role, I help make it easy for banks and credit unions to implement a new technology—and I rely heavily on data to prioritize our projects.
Previously, I spent 10 years working in higher education at the University of Florida. I’m proud of the work I did to help fill seats in top-ranked graduate programs with exceptional, qualified students. Working alongside many purposeful teams, we tackled obstacles like unclear application processes and low enrollment numbers in revenue-generating programs.
I’m organized, thoughtful, and highly caffeinated. I love finding solutions to every day and unusual problems.
Outside of work? You can find me reading a good book in a coffee shop, being the least graceful yogi at the gym, or daydreaming about my next adventure.
"I care. I care a lot. It’s kinda my thing." -Leslie Knope
email marketing, strategic communication, project management, journey mapping, digital marketing, campaign reporting, content strategy
MA, Mass Communication, University of Florida
BA, English, University of Akron
Salesforce Sales Cloud, Marketing Cloud & Journey Builder, Pardot, HubSpot, Power BI, Asana, LinkedIn Ads, Google Ads, WordPress, Adobe InDesign
University of Florida College of Pharmacy, 2019-2021
University of Florida Warrington College of Business, UF MBA Programs, 2013-2019
University of Florida College of Veterinary Medicine, 2011-2013